Build a business that changes lives.
Join New Zealand’s fastest-growing wellness movement.
FLX Wellness
FLX Wellness is the newest pillar of the WellFit Group family — New Zealand-owned and operated fitness and wellness brands on a mission to move 100,000 Kiwis every week. As the demand for genuine, integrated wellness grows, FLX gives franchise partners the opportunity to bring something different to their community: a boutique movement and recovery space that goes well beyond the traditional gym model.
Why FLX
Most fitness franchises compete on price and volume. FLX competes on experience. By bringing movement, recovery and wellness together — gym, personal and group training, reformer pilates, sauna, ice bath, red light therapy, massage and personalised consultations — under one premium roof, FLX taps into a growing market of members who want more from their membership than a treadmill and a mirror.
Every FLX centre is built on the same considered design standards, from materials and finishes through to the mood and flow of each space, so members get a consistent, premium experience at every location — and franchise partners get a proven, turnkey model rather than a blank page.
What you get
- A proven model. Established systems refined by the team behind WellFit Group’s family of fitness and wellness brands.
- A complete fit-out standard. A detailed design and fit-out manual covering every space — from reception through to recovery — so your centre reflects the FLX brand from day one.
- Full support. Guidance from site selection through to build, training and marketing, every step of the way.
- A growing category. Wellness-led fitness is one of the fastest-growing segments in the industry, and FLX is positioned to lead it in New Zealand.
- A brand with momentum. Backed by the same leadership driving WellFit Group’s mission to move 100,000 Kiwis a week.
Who we’re looking for
We’re after passionate, community-minded operators who want to build something meaningful — not just own a gym. If you care about the people in your community and want to bring them a genuinely different kind of wellness experience, FLX could be the right fit.
Craig and Chantel
FLX Wellness and the wider WellFit Group family are led by Craig and Chantel, who bring proven experience building and supporting franchise fitness brands across New Zealand.